Voice assistants are becoming integral to daily life and offer significant potential in retail. They can personalize the shopping journey, provide instant information, and simplify interactions.
Voice Assistants in Retail
Enhancing Shopping Experiences and Operational Efficiency
How Voice Improves the Retail Journey
Elevating the Shopping Experience
For Retailers
Build stronger customer loyalty through personalized interactions (e.g., recognizing customer types via voice - *Note: consider privacy implications*). Understand needs better via surveys and voice analytics to optimize offers. Address new target groups, including seniors less comfortable with smartphones.
For Customers
Improves the experience through offer notifications, efficient product searches (saving time and reducing frustration), in-store navigation assistance, and access to detailed product information (ingredients, recipes, alternatives).
Potential Applications
Integrate voice into automated checkout processes, smart shopping carts for finding products, interactive shelves, or informational displays in sales rooms for product details and offers.
Key Advantages in Retail
Enhanced customer experience through time savings, easier product search, and navigation.
Access to detailed product information, recommendations, and offers via voice.
Improved customer loyalty via personalization and feedback mechanisms (e.g., surveys).
Versatile integration possibilities: checkouts, carts, shelves, info points.
Potential to reach new customer segments.
All Applications
Use Cases
Showcase: Intelligent Shopping Cart Assistant
- Interactive voice assistance for customer support and navigation.
- Displays personalized recommendations, ingredients, and allergens.
- Potential for contactless payment integration.
- Leverages Embidio Hub/Nano and potentially the Conhive Platform.
Recommended Hardware & Platform Solutions for Retail
Embidio Nano
Suitable for integrating voice into smaller devices like smart shelves, price checkers, or handheld scanners.
Embidio NanoEmbidio Hub
Ideal for powering interactive kiosks, smart shopping cart prototypes, or info terminals requiring robust connectivity.
Embidio HubEmbidio System
Use as a ready-made interactive display for demonstrating in-store assistance, product information, or promotional content.
Embidio SystemConhive Platform
Manage distributed retail devices, update promotional content or voice interactions remotely, and gather usage analytics.
Platform